SEO

Long Tail Keywords

What is Long Tail keyword?

In search engine optimization, a long search phrase is called as Long tail keyword.

For example, if we have a website offering “car lease”. We can simply have targeted keywords like car leasing, car leasing calculator which are generic keywords in nature. But when it comes like “car leasing calculator explained”, we consider it as a long tail keyword.

Use of Long tail keywords –

Long tail keywords are useful in terms of getting -

1. more specific targeted visitors – We have a new functionality in Google called “Google Instant” providing a dynamic search results with the keyword suggestion on your keyword which basically making your search a long tail keyword.
2. more specific targeted traffic – the more keyword you have in your search, the more specific search result you can get.
3. chance to get more backlinks – The page created for targeting long tail keywords are basically sort of informational pages. So, you can have a chance to get backlink for your page through your visitors.
4. chance to get rankings on 2-3 word keywords – Once you are getting good positioning on your long tail keywords, it automatically help you getting rank with 2-3 words keywords too. That’s because of link authority, relevancy and trust in Google.

How we can find the best long tail keywords?

Most of the major search engine have the instant keyword suggestion facility on your search term. You can get your long tail keyword from there. For example, please see the above image showing Google instant keyword suggestion while entering a search term.

When and How we execute Long tail keywords in our SEO Strategy?

We can use them anytime in our search engine optimization strategy. Long tail keywords are easy to implement and need less efforts in SEO.

We just need to create some informational kind of pages in our website on the targeted “long tail keywords”. Because of their less % of competition and search counts, you don’t need much SEO efforts and can get good positioning through doing activities like Social bookmarking and Blog commenting.

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