Google Penguin 2.1: Who Got Hit? – October 2013

Everybody’s favorite (or least favorite) aquatic bird is back, and now site owners are once again asking how Google Penguin 2.1 has affected their website.

As he did for Penguin 1.0 and Penguin 2.0, Glenn Gabe at G-Squared Interactive has analyzed 26 websites impacted by the algorithmic change to determine what factors contributed to sites that got hit.

Gabe, who has now analyzed more than 275 sites hit by Penguin, told Search Engine Watch that he believes Google Penguin 2.1 had a much greater impact than its predecesor.

Why Sites Were Hit by Google Penguin 2.1

Not surprisingly, Penguin 2.1 appears to have identified newer link spam – those links that were created at a later date than the Penguin 2.0 rollout in May, Gabe said.

Of that link spam, Gabe said the following represent the culprits:

• Forum spam: This includes comments in forums with exact match anchor text links.
• Forum bio spam: Biographies of forum users containing exact match anchor text links.
• “Do follow” blogs: Blogs that don’t add nofollow to the links posted. “Let’s face it,” Gabe said. “Being listed on do-follow resource sites can absolutely send Google a signal that you are trying to game links.”
• Blogroll spam: Watch for blogroll links gone wrong. “Some may be fine,” Gabe said. “If you are unsure which ones are bad versus good, ask for help from a seasoned SEO.”
• Spammy directories: If you’ve used spammy directories in the past, and still have links out there, Gabe said “nuke them, have them nofollowed, or disavow them.”
• Blog comment signature spam: Google seems to be targeting these links even when they’re not followed, Gabe said.

Gabe also spotted a new culprit: classified websites showing up with heavy unnatural links leading to destination websites. He also said that, unfortunately, he has seen proof of negative SEOrearing its ugly head during Penguin 2.1.

“I’ve had several companies reach out to me that are claiming negative SEO,” Gabe said. “And after looking at the situation, I have to agree with them. And worse, I saw an entire business category (in a geo area) get hit with spammy links. That seemed very suspicious. All the business owners (who are competitors) were all blindsided.”

Tips and Recovery Recommendations

It’s business as usual on how to deal with cleaning up your site for the next visit from Penguin, Gabe said. That means downloading and analyzing the links, creating a plan of attack to remove and disavow as needed, and if you have to, remove pages (unless they’re important).

Here are Gabe’s top five recommendations on what to do if you’ve been hit by Penguin 2.1:

• Understand that Penguin heavily targets unnatural links. Your new content and social activity won’t trigger a recovery.
• Thoroughly analyze your link profile, while keeping a keen eye on exact match and rich anchor text. That’s what Penguin targets.
• Remove those links if you can, and disavow the remaining links. And use the domain operator in the disavow file when the domain is low-quality. Don’t try and target specific URLs on a spammy domain, when you can nuke the entire domain.
• Make sure more unnatural links aren’t being added as time goes on. Gabe said he’s had a number of business owners think they cleaned up their situation, only to get hit harder during Penguin 2.1. After checking their link profiles, you can clearly see more spammy links were added during the spring, summer, and fall. This is what got them hit by Penguin 2.1.
• Move fast and be aggressive. Gabe said he has seen Penguin recoveries during Panda updates, so there is a possibility of recovery prior to the next official Penguin update.

Resource: http://searchenginewatch.com/article/2299665/Google-Penguin-2.1-Who-Got-Hit

Penguin 2.0 Forewarning: The Google Perspective on Links

First and foremost, I don’t work for Google. This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed.

The hardest part of these projects is always to get the client to understand what constitutes a bad link. This starts at the very core of how they think about online marketing and search engine optimization (SEO).

There are many who argue that this problem is of Google’s own making. They created a world in which abuse wasn’t only possible, but that was even very easy to abuse in the beginning. As some would say, they were talking the talk, but not walking the walk.

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10 Reasons Why Your SEO Strategy May Have Failed

When it comes to search engine optimization (SEO), there is no guarantee that your strategy will garner the results that you desire. Sometimes, one or two little mistakes in the design and implementation of your strategy can result in it completely missing the mark. If your SEO has yet to achieve the sorts of results you were hoping for, you may find that it is due to one of the 10 primary reasons that have been outlined below:

1. Lack of long-term perspective
   Many clients will only plan to implement an SEO strategy for around 6 months to a year. They believe that, after this time, they won’t need any optimization or that they will only need a little maintenance now and then to keep the rankings in check. What clients need to understand is that SEO is an ongoing process and that you will need to continue implementing the strategy if you want to ensure continued success.
2. No understanding of optimization
   Most clients see SEO as being an entity that is too complex for them to gain any sort of understanding of. This means that their strategy could be completely unsuited to the type of website you are running, and you don’t even know it. Clients need to make sure that they are aware of the different SEO tactics being implemented on their website, as well as even a basic understanding of what they entail.
3. Lack of alignment
   Unfortunately, most SEO strategies are not consistent, as well as lack participation and deep perspective. As an example, many experts will try to build random links to your website (which does eventually boost your rankings), but to build a strong link reputation that garners lifetime traffic, you need to properly align your links. This includes consistency, relevancy, diversity, progression, participation and link age.
4. Following the leader
   This refers to SEO experts watching and following what your competitors are doing. Unfortunately, this is a direct result of clients being too preoccupied with what their competition is doing (and how they are ranking), so they become less concerned with the quality of the tactics they are implementing. This sort of trait has been compared to a dog chasing its own tail – you can never quite reach the goal.
5. Wrong expectations
   Many SEO companies think that they can get away with making claims and guarantees about the results they can achieve. And most clients do buy into these marketing schemes. The reality of the situation, however, is that no such claims can be made about SEO and having certain expectations about the results that you will achieve will often lead to them falling short.
6. Chasing a dream
   Unfortunately, the common belief of SEO strategies is that they will bring in all sorts of traffic to your website. Whilst it is true that you will get leads from optimization, it is important to remember that this involves a considerable amount of work and that garnering business online is not the easiest of tasks. You need to ask yourself whether your SEO team is chasing a dream or whether they have done the necessary research.
7. The bigger the better
   Some SEO experts take on the mentality that ‘bigger is always better’ – they link build by getting your website to participate in as many online communities as possible. It is important to keep in mind, however, that it is impossible to do this for a large number of communities over an extended period of time. Work by the adage ‘quality is better than quantity’ in order to succeed.
8. Neglecting the customer
   Most SEO strategies tend to be focused more on the search engines and less on the customer. If your customers aren’t getting any sort of value of your optimization strategy, however, you are on a road that leads to failure. Ask yourself whether your SEO strategy is creating value for your potential clients (and, therefore, conversions) or whether you are too focused on getting traffic into your website.
9. All strategies are the same
   There is a belief that all SEO strategies are the same – what worked for one website will surely work for another. This thinking is completely false, however, as each SEO strategy must be tailored to suit the needs and requirements of each individual business. Your expert needs to understand the goals of your business and be able to translate these into an effective strategy.
10. Wrong optimisation strategy
    Finally, there are SEO experts out there who are working with the wrong sorts of strategies for their clients, which always leads to failure. Whilst the strategy that they have crafted may be perfect for a website that sells beauty creams and other related products, it may be completely ineffective for a website that rents out safety equipment. Choose the SEO expert who has the right kind of strategy.

By going through each of the above reasons for failure and comparing them to the SEO strategies that have been implemented within your own website, you should be able to pinpoint exactly where you have gone wrong. Once you have done this, you will be able to take the necessary steps to rectify the mistakes and get your SEO strategy back on track.

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source: bloggingtips.com/2013/02/03/10-reasons-why-your-seo-strategy-may-have-failed/

Avoid the Dreaded Google Penguin Ban at all Costs : Latest SEO Tips

Recently Google has tightened its guidelines in an attempt to weed out unwanted and unethical Internet users who are intentionally misusing Google’s search engine in an effort to try to manipulate Google search rankings.

While for a period of time these practices might have been temporarily successful at raising a website’s Google rank, they are now cause for an immediate ban by Google, which can be extremely harmful and very difficult from which to recover.

SEO Packages – How should you plan one for 2013?

Welcoming the New Year with effective SEO

We are the brink of a glorious New Year and it’s high time to plan the SEO for the future. 2012 has been a revolutionary period for the SEO strategies with the introduction of algorithm updates such as the Penguin, EMD and the updated versions of Google Panda. You have several factors to consider, when you are planning SEO packages for 2013. Here are a few tips to plan an effective SEO package that would get your website a solid boost to enter into 2013.

Build Relationship Not Links

Build relationships, not links. If you’re in the business of link acquisition and looking for a new mantra, or a way to be great at your job, there it is.

Building relationships is a new beast to tame. It’s not about trying to influence machines – it’s about trying to influence people. Every human is a kaleidoscope of attitudes, behaviors, and emotions.

What are Natural Links and Authentic Links?

Natural Link Building:
Natural links are inbound links that site owners didn’t intentionally create as part of their link building campaign. Natural link building is a positive product of all the rest of the SEO and online marketing work that you do like social media marketing, online PR, content marketing and more. People find and link to your content because it’s great content, not because you went out looking for links!

Website Factors That Affect SEO

Search Engine Optimization is generally comprised of two distinctly different activities… optimizing the website itself , referred to as “on page” optimization, and increasing the authority of the website  in the eyes of the search engines, referred to as “off page” optimization.

While both strategies must be employed for best effect, most SEO Consultants begin with the on page optimization work before beginning their off page optimization efforts. 

Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries

Google’s Matt Cutts used Twitter this afternoon to announce that Google is launching the latest “data refresh” of its Penguin spam-fighting algorithm today and that it will affect searches across multiple languages.

Including the original Penguin algorithm launch in late April, this is the third update, so we’re calling it Penguin 3 and avoiding the previous 1.1, 1.2, etc. naming scheme, just as we’ve done with the Panda updates.